UNIQUE | ASPIRATIONAL | CUSTOMER DRIVEN
Eye Embrace was founded in 2017 to serve our customers with custom designed, premium makeup, tools and accessories.
About Us
OUR COMMITMENT TO QUALITY
All our products are made with high quality ingredients. We are constantly researching ways to improve formulation to ensure that best quality ingredients are used.
From day one, our focus has been on finding under-served demographics and creating premium, unique products for our customers.



Our products go through an extensive research and development process revolving around color experimentation and demographic research.
WE SEEK THE UNIQUE
Eye Embrace is proud of our mission to connect people to the products that they want and introduce ideas to disrupt the norm. We focus on serving traditionally ignored demographics; we want to provide for the groups that big corporations have always neglected.
Eye Embrace is proudly committed to cruelty-free product testing. We believe animals belong in our arms, not in our labs.




We at Eye Embrace are intently customer-focused. We listen to our customers constantly both by reading reviews about our current products and by sending out surveys to help us understand what else our customers are looking for.
A VIRTUOUS CYCLE
As our brand grows, we are constantly on the lookout for ways to improve our current offerings and for new products that we can DELIVER to our customers
As new products are introduced, we survey and curated feedback from our customers and incorporate their feedback into the design of future products.
From day one Eye Embrace has included a military veteran, a minority, and a female among its founders.
The future is bright for Eye Embrace. We have a number of new products in the hopper that we will be bringing to market. We can’t wait to listen to what our customers think about them!