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Our Story

Eye Embrace was founded in 2017 to serve our customers with custom designed, premium makeup, tools and accessories. This is our story.

Imagine this: Teenager is browsing in a cosmetics store and overhears several different customers asking if they carry gray eyebrow pencils. Teen is intrigued. Teen tells Uncle. Uncle tells business partner and both are intrigued.

OUR COMMITMENT TO QUALITY

All our products are made with high quality ingredients. [We are constantly researching ways to improve formulation to ensure best quality ingredients used.]

Our deep dive into the world of eyebrow makeup was...ahem...eye opening. We read so many product reviews with customers lamenting the lack of gray colors in eyebrow pencils that we were convinced we had found a lost tribe of silver sisters. Once we decided that we would do everything in our power to give these folks what they wanted, it was game on!

WE SEEK THE UNIQUE

Eye Embrace is proud of our mission to connect people to the products that they want and introduce ideas to disrupt the norm. We focus on serving traditionally ignored demographics; we want to provide for the groups that big corporations have always neglected.

Coming up with our first light gray colors to start with was a fun process and required months of color experimentation and research. We would spend days swatching on ourselves and taking pictures in various kinds of light to be sure we started with the best colors possible. 

There were many bumps and obstacles in the launch and growth of our business. Like most new small businesses, we stored inventory in our own homes, initially packing and shipping orders ourselves! 

OUR FLAGSHIP PRODUCTS

Initially we launched Eye Embrace with two eyebrow pencils: Warm Betty and Cool Helen. One of these pencils is named after a famous silver haired actor that we love watching on the big screen. The other pencil is named after an amazing and lovely model with beautiful gray hair.

WARM BETTY

COOL HELEN

A VIRTUOUS CYCLE

As our brand grows, we are constantly on the lookout for ways to improve our current offerings and for new products that we can DELIVER to our customers

As new products are introduced, we survey and curated feedback from our customers and incorporate their feedback into the design of future products. 

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