The Perfect Look

Product | prepare | perfect

They say your eyes are the windows to your soul

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At EyeEmbrace, it is our mission to find and review the best eye makeup and looks for every occasion. While everyone’s eyes are different, there are certain tips and steps we can all use to enhance our eyes. This eye makeup tutorial will teach you the basics of how to beautify and perfect your eyes. Master the 3 P's and you'll be ready to rock any look!

PRODUCT 


Before we start, we need to make sure we’re using the right tools to perfect our looks. What brushes you use is almost as important as the actual make up used.

Brushes and Tools

There are specialized makeup brushes and tools for every application or occasion. If you can't tell the difference between a kabuki brush and a fan brush, start with these basics below. We believe every girl should have these brushes and tools in their makeup kit to get that perfect eye look.


Eyebrows

Tweezers

Stiff Angled Brush

Spoolie Brush

spoolie-brush

Eye Shadow

Small Flat Brush

Blending Brush

Smudger

Eye Liner

Angled Brush

Eye Lashes

Spoolie Brush

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Heated Curler

Heated-eyelash-curler

Traditional Curler

Pro TIP

Always remember to wash your brushes! Makeup brushes can be a hotbed for bacteria, and the internet is full of horror stories of what can happen to your face if you aren’t diligent about cleaning makeup brushes or eyelash curlers. While there are specialized brush cleansers, we’ve found that a gentle liquid soap  or baby shampoo works just as well.

PREPARE


Prepare your canvas by shaping, moisturizing, priming, and curling. These 4 easy steps will immediately enhance your eyes, even on those bare faced no-makeup days.

Shape

How to Tweeze Eyebrows:

Tweeze and shape your eyebrows by imagining 3 lines going out from the outside of your nose:

  1. One straight up
  2. One connecting to the outside of your pupil
  3. One connecting to the outer corner of your eye


Your eyebrow should start just to the outside of your nose (line 1). The peak of the arch of your brow should align to the outer edge of your pupil (line 2). Taper off your brow at the outer corner of your eye (line 3).


Lastly, the inner and outer edges should line up horizontally. Use a brow pencil to fill in your brows to the desired shape. Using a sharp pair of tweezers, pluck any stray hairs outside of your defined shape. 

Moisturize

Eye creams should be part of your daily skincare routine. A moisturized eye area will reduce any fine lines that product can potentially settle into. A good eye cream will also lighten dark circles and reduce puffiness to boot. We particularly like the Organys Moisturizer Appearance eye cream for the morning, and ROC Retinol Correxion Eye Cream at night.

Finish off your eye skincare routine with an eye mask at least once a week.

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Prime

Always use a primer! Primer helps create a smooth surface and ensures your makeup lasts all day and into the night. We are a big fan of Urban Decay's Eyeshadow Primer Potion. This powerful formula will hold up against anything you put it through, whether it’s extreme humidity or just partying through the night. We rarely go a day without using this primer under our eye makeup, and a little product goes a long way.

Curl

Curled lashes immediately opens up your eyes.  There are 2 types of curlers: traditional curlers, and heated curlers. Traditional curlers tend to be easier to use, while some heated curlers can keep your lashes curled for days!


How to Curl Lashes:

Curling your lashes is much easier than it seems. First, stand close to a mirror and take your eyelash curler as close to your lid as you feel comfortable. Gently pinch at the base, then rotate hand upwards, gently pinching as you move the curler up towards the tip of your lashes. The key is to be gentle when pressing.

PERFECT


Perfect your look with full brows, contoured eye shadow, expertly lined eyes, and dramatic lashes. From neutral daytime looks to full, smokey dramatic evening makeup, these basic steps will help you achieve that perfect eye look.

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Eyebrows

Having a strong brow to frame your face will instantly elevate your look, even on lazy days when you're out running errands with a bare face and no other make up on.


How to Fill In Eyebrows:

Start by filling in your eyebrows with a pencil using light strokes to mimic hairs. Use a spoolie brush to blend the pencil and tame brow hairs by brushing upwards and outwards. Define your arch by blending highlighter right below your brow. Optional: For a more complete look, set your eyebrows with an eyebrow gel or wax. 

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Eye Shadow

There is no shortage of eye shadow looks and combinations. Below is a foolproof 4-step process that can be used for day or night! Whether you are looking for a light natural look or a dramatic night time look, you want to start with 4 basic shades: a highlighter, matte neutral shade (close to or slightly darker than your natural coloring), contour color that’s a few shades darker than the neutral shade, a dark shade. For day time, use a lighter, neutral palette, and for night time, play with darker shades or more pigmented colors.


4 Easy Steps:

  1. Base: Start with a base neutral / white shadow. This will help you blend as you apply the darker shades, and will make the eyeshadows last longer. Next, load the matte neutral shade on a small flat eyeshadow brush. Be sure to tap off excess product. Apply all over your lid, starting from the inner corner of eye and gradually blend outwards towards brow bones.
  2. Highlight: Use the blending brush, apply highlighter right below your brow to highlight your arch and define your brows. You can also apply highlighter to the inner corner of eye to open up your eyes.
  3. Contour: Apply the contour shade from the outer corner of your eye, carefully blending into the crease. Keep the contour shade to the outer half of eye.
  4. Define: Take the darkest shade and apply to the outer corner of the eyes, and along your upper lash line. For a more dramatic look, also gently apply the darkest shade along your bottom lash line.
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Eyeliner

There are 3 main types of eyeliner: pencil, gel, liquid. Pencil tends to be easiest to apply, but often will not give you as clean and precise an application as gel or liquid liners. Gel liners will glide on lids easier, and may be either in pen-form or in a pot with a brush. Liquid liners tend to give you the most precise and long-lasting application but will take some practice to get right. Which type you use is more personal preference – try different types for different situations and looks!


How to Apply Eyeliner:

If you have trouble drawing a straight line with your eyeliner, try the dot method: Create a line of dots along your upper lash line using your favorite pencil, gel, or liquid liner. If using gel eyeliner, use a pointed brush to apply the dots. Next, use a stiff angled brush to blend and connect the dots together to create one smooth line. Voila! No more shaky, unevenly lined eyes.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed non maximus erat, et bibendum leo. Duis ut massa ante. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sed pulvinar rhoncus risus vestibulum luctus. Nunc pretium, mauris id maximus interdum, odio magna vulputate urna, sed fringilla dui sem vitae tortor.

Pro TIP

Do not pull and tug on your lids as you apply eye liner (or any other time for that matter). The skin around your eyes is extra delicate; pulling and rubbing your lids can cause wrinkles and fine lines to appear.

Best-Heated-Eyelash-Curler

Mascara

There is a limitless supply of mascaras touting to improve your lashes one way or other. Whether you are looking to length, curl, or volumize, evaluate the mascara based on the formula that is right for you, as well as the brush shape & size of the wand. We like using the Diorshow Iconic Overcurl or L'Oreal Voluminous mascaras. Most mascaras come in a regular formula and waterproof-formula. We recommend only using a waterproof-formula mascara only as needed and not on a daily basis as we believe it is more strain on your eyelashes.


How to Apply Mascara:

To apply mascara, start at the bottom of the lashes and gently wiggle the mascara wand upwards to the ends of your eyelashes. The wiggle motion will help create volume and ensure that your lashes are fully coated with product. If needed, use a separate spoolie brush to separate eye lashes and remove any clumps. For a daytime look, limit to one coat mascara. In the evening, feel free to add a second coat of mascara for a more dramatic effect, but be sure to wait for first coat to dry before applying the second coat.

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Pro TIP

Never pump the mascara wand into the tube! Instead, you should use a twisting motion to pick up product on to the brush. Pumping will introduce excess air into the tube, causing your mascara to dry out and clump.

Conclusion

There you have it. The basics to achieving any eye look. Whether you want barely-there makeup, a dark and smokey dramatic eye, or even pops of color, following this tutorial will help you master the eye look of your dreams. Once you are familiar with these steps, you can start experimenting with looks and shapes best suited for your eye shape and occasion.

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