The Right Product for Everyone


We started with a simple mission - to seek out the right products for everyone: to suit every color, look, and concern.


Our products go through extensive testing designed to help match your natural coloring. Our ingredients are non-toxic and eco-friendly, and are guaranteed to be cruelty free, gluten free and talc free.

Eye-Embrace-Sophia-Madeline

About Sophia & Madeline

Hello and welcome to Eye Embrace. We're Sophia & Madeline, two friends on a mission to find the right products for everyone. We started Eye Embrace out of frustration, after one too many evenings spent on fruitless Google searches and unreliable advice. We were determined to help women cut through the BS; to provide simple, actionable advice that real women can use immediately. 


We took this idea one step further in 2017, when we started researching eyebrow pencils and found a serious lack of colors in the market out there. We took it upon ourselves to create a quality product that will serve the needs of under-served women. With that, our Eye Embrace brow pencils were born! 

About Sophia & Madeline

Eye-Embrace-Sophia-Madeline

Hello and welcome to Eye Embrace. We're Sophia & Madeline, two friends on a mission to find the right products for everyone. We started Eye Embrace out of frustration, after one too many evenings spent on fruitless Google searches and unreliable advice. We were determined to help women cut through the BS; to provide simple, actionable advice that real women can use immediately. 


We took this idea one step further in 2018, when we started researching eyebrow pencils and found a serious lack of colors in the market out there. We took it upon ourselves to create a quality product that will serve the needs of under-served women. With that, our Eye Embrace brow pencils were born! 

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