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Be confident, beautiful, and powerful.

Natural beauty, Embraced.


About Us

Hello and welcome to Eye Embrace. Our founders are two friends on a mission to make the right products for everyone. We saw customers who were disappointed with major brands focusing on popular colors only. We believe everyone deserves to be served without compromising their needs, and we are happy to do that through quality products.


All our products are custom designed and go through extensive testing. As new products are introduced, we survey and curate feedback from our customers and incorporate into the design of future products. Our products are made from high quality ingredients and are cruelty-free.

We are all about empowering women who have decided to embrace their natural coloring by providing them complementary cosmetic products. Serving our customers is what keeps us excited to move our business forward every day.

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